The brand known as Mushroom Matrix unveiled a fresh new name and look at Natural Products Expo West: Om, Organic Mushroom Nutrition.

Designed to elevate the mind, body and spirit, Om, Organic Mushroom Nutrition, utilizes the power of 10 healing species of mushrooms in single species powders and powder blends to give people the benefits of mushrooms. Om is more than just a mushroom powder, it’s a lifestyle.

Teen Chef Jack Witherspoon, who recently appeared on Food Network’s Chopped Junior in January 2016, is a three-time Leukemia survivor, author of Twist It Up (his chef catchphrase) and has cooked with Jay Leno, Bonnie Hunt, Rachael Ray and Queen Latifah. He’s even traded cooking tips with Bobby Flay.

“Chef Jack Witherspoon is the perfect person to help us introduce Om, Organic Mushroom Nutrition. We were ready to ‘twist it up’ and further connect our consumers to the mushroom powder lifestyle,” said Sandra Carter, founder of Om. “We are proud to be heading in a new direction with Om and increase the awareness of the power of mushrooms.”

Mushrooms have been used in eastern cultures for thousands of years. Om emphasized the pure whole-food, earthy, organic nature of medicinal mushrooms for use in everyday life. The new line includes:

Fit: Supports endurance training with increased oxygen delivery while promoting healthy recovery and supplying lasting energy

Immune: Seven species combine for a broad spectrum of immune support

Restore (formerly Critical Care): Formulated to support recovery, positive inflammation response, increase energy and immune support and assist in detoxification

Beauty: Formulated with eight species, including naturally occurring biotin and antioxidants to prevent free-radical damage, for lustrous hair, strong nails and glowing skin

Cordyceps: Supports respiratory health, improves oxygen consumption and delivery to increase energy, benefits endurance and vitality

Reishi: Beta-glucans provide strong immune and cardiovascular support, natural adaptogen to help balance stress

Lion’s Mane: The “smart” mushroom promotes cognitive and nerve health while inspiring clarity, creativity and mood

Turkey Tail: Powerful polysaccharides (immunity activators) support deep cellular health

NEW Chaga: Known to have some of the highest levels of antioxidants and enhance anti-aging qualities

NEW Maitake: Support weight control and balance blood sugar levels